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The label has tied up with three production houses -Dharma Production, Vishesh Films and Fox Star Studios in direct deals to acquire the complete music rights for their upcoming films.Īpart from this, the label has signed on nearly 15 Punjabi artists, 10 indie music bands and signed 40 Tamil film albums to ensure robust presence in India. Through the dual edgedstrategy gives Sony Music the leverage to close the gap between it and T-series. The Bollywood music space is dominated by two players - Bhushan Kumar led T-series which has around 33 to35% share followed by Sony Music. We may ramp up the number of licensed movies from Zee (Music)over the course of time," informs Sony Music India marketing director Sanujeet Bhujabal.
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Already, almost 60% of total music salesfor Sony Music come from digital. This means that international digital platforms like Spotify and Rhapsody (erstwhile Napster) will bebuying content from Sony Music to enhance their Bollywood libraries.This will give Sony Music a differentiator in the overseas market interms of content and for Zee Music, it brings the much needed global exposure for its library.Ĭurrently, Sony Music stakes claim to 20% market share in digital music (Bollywood) and the deal,according to the company, will help increase it to 35%.Considering that most music labels are now focussing on digital B2B sales as a revenue stream, this deal could be the ace that wins the game for Sony Music. The publishing rights for these movies lie with Sony Music for only the international market while the domestic publishing and television/satellite broadcast rights are will with Zee Music.
#Sony music tamil license
Under the deal with Zee Music, the international label will license the radio, digital and physical rights for the seven films which include Holiday, Bang Bang, BombayVelvet, Humshakal and Hawa Hawaii that Zee Music worldwide.